Top 5 Keynote Speakers for Sales Kickoffs (And Other Sales or GTM Team Offsites)
If you're planning a Sales Kickoff, President's Club, GTM team retreat, or other "offsite" for your sales and GTM functions, you should consider hiring these experts.
Planning a successful sales kickoff or GTM offsite means bringing in the right talent to inspire, educate, and elevate your team.
Finding the perfect keynote speaker can transform your event from just another meeting into an unforgettable experience that ignites action and drives results.
Based on the latest trends and industry insights, here are the top 5 keynote speakers you need to consider for your 2025 sales kickoffs and other sales or GTM team events.
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1. Asad Zaman - The State of GTM in B2B Tech and Talent Strategies
Bio: Asad Zaman is the CEO of Sales Talent Agency (STA), one of North America's largest go-to-market (GTM) talent acquisition companies.
Since joining STA in 2014, Asad has helped develop GTM hiring practices for leading technology companies, working with over 1,500 clients and facilitating over $1B in compensation. He's also the voice behind the Topline podcast presented by Pavilion, where he shares his expertise on GTM strategies and talent acquisition.
Key Speaking Topics:
The State of GTM in B2B Tech: Asad offers a deep dive into the current trends in GTM strategies and what companies need to succeed in a rapidly evolving B2B tech landscape.
How to Build an Elite GTM Team in 2025: Gain insights into the secrets of hiring and retaining top GTM talent, tailored to the unique challenges of the modern marketplace.
GTM Excellence as a Competitive Advantage in 2025: Learn why GTM excellence will be a pivotal differentiator in the years ahead, and how your team can stay ahead of the curve.
With a wealth of experience in building high-performing GTM teams, Asad delivers actionable insights that sales and GTM leaders can immediately apply to their organizations.
2. Sam Jacobs - Profitable, Efficient Growth and Kind Leadership
Bio: Sam Jacobs is the Founder & CEO of Pavilion, a global community for go-to-market leaders, as well as the Wall Street Journal bestselling author of Kind Folks Finish First. He bootstrapped Pavilion (formerly Revenue Collective) to $10M in ARR before securing $25M in growth financing.
Sam’s experience as a senior revenue leader and Pavilion's mission to help over 10,000 executives unlock their full potential make him an inspiring voice for sales kickoffs.
Key Speaking Topics:
Foundations of Profitable, Efficient Growth: Sam delves into how companies can thrive by focusing on customer value, unit economics, and sustainable growth strategies.
The Skills You Need to Become a Great Leader: In this session, Sam shares the skills and concepts every leader must master to succeed, even in uncertain times.
Kind Folks Finish First: Challenge the notion that success is synonymous with ruthlessness. Sam’s inspirational talk demonstrates how kindness and generosity can be powerful catalysts for career and business success.
Sam's insights are perfect for sales leaders aiming to build not just profitable businesses, but ones that prioritize sustainable, customer-driven growth.
3. Guy Rubin - Achieving Sales Excellence with AI and Data Insights
Bio: Guy Rubin is the Founder and CEO of Ebsta, an AI-first revenue platform that helps Salesforce and HubSpot customers improve quota attainment and forecast accuracy. Over 500 B2B companies, including Copado, Knowbe4, and Informa, leverage Ebsta's insights to increase sales effectiveness and win more deals.
Key Speaking Topics:
How to Improve Rep Quota Attainment: Guy discusses data-driven strategies that can help your sales team achieve their targets with greater consistency and confidence.
Fixing 'Dirty Data' in the CRM: Learn how to clean up your CRM data and use it to make smarter, more effective decisions that drive sales success.
The State of B2B Sales in H2 2024: Guy provides a forward-thinking analysis of the trends and best practices shaping B2B sales as we move into 2025.
Guy's sessions are ideal for sales teams looking to leverage AI and data to drive efficiency, accuracy, and growth in their sales processes.
4. Sangram Vajre - Go-to-Market Strategy and Efficient Growth
Bio: Sangram Vajre is the CEO of GTM Partners, a data-driven analyst firm, and the author of three go-to-market books, including ABM is B2B and MOVE, a Wall Street Journal and USA Today bestseller.
As the former head of marketing at Pardot (acquired by Salesforce) and co-founder of Terminus, Sangram brings years of experience building high-growth businesses.
Key Speaking Topics:
Go-to-Market Strategies for Efficient Growth: Sangram shares how to create GTM plays that drive efficient growth, offering proven frameworks that have helped companies like Terminus scale rapidly.
Building Category Leadership: Learn from Sangram’s experience in building new categories, and understand how to differentiate your product in a crowded market.
Leading with Compassion and Kindness: Discover the unconventional ways Sangram has built massive communities of leaders by emphasizing values such as kindness, generosity, and reciprocity.
Sangram’s talks blend GTM strategy with leadership lessons, making them perfect for sales teams looking to accelerate growth while building a strong, values-driven culture.
5. Jacco van der Kooij - Sales Leadership and Winning By Design
Bio: Jacco van der Kooij is the Founder and Co-CEO of Winning By Design, a consultancy that helps SaaS companies design and implement successful sales processes. A pioneer in modern sales techniques, Jacco's company has worked with over 500 organizations worldwide, delivering revenue growth through a mix of science-based sales methodologies and cutting-edge tactics.
Key Speaking Topics:
The Science of Sales: Jacco’s sessions are built on a foundation of scientific principles and data-driven techniques, helping sales teams create repeatable and scalable success.
Aligning Sales and Customer Success: Understand how to build a seamless experience from first engagement to retention, ensuring customers stay and grow with your business.
Winning the Deal, Retaining the Customer: Learn why customer-centricity is the key to sustainable growth and how to build sales processes that ensure long-term success.
Jacco is an expert in crafting and delivering sales strategies that work, making him an exceptional speaker for any team looking to elevate their sales game in 2025.
Conclusion
Choosing the right keynote speaker for your sales kickoff or GTM team offsite can have a profound impact on the success of your event and the outcomes it drives for your team.
Each of these speakers offers a unique perspective on the challenges and opportunities sales teams will face in 2025, delivering actionable insights, inspiring stories, and frameworks that can transform your go-to-market strategy.
Every company is different, and so the team at Offsite is committed to being a resource for you whenever you plan a Sales Kickoff, President’s Club, sales team offsite, GTM offsite, customer conference, or any other kind of “offsite” you can dream up to inspire your team.
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Thanks for reading!
-Jared
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These certainly are some great speakers, but it's unfortunate that every single one is a man, especially when it's Women in Sales month.